The beginning of hockey is debatable, Montreal, Kingston, Halifax, England and even Holland, but there is no debate over CCM's roots. In September of 1899 Canada Cycle & Motor Company Limited opened its doors for business in Weston, Ontario, Canada.
One hundred years ago the American market for bicycles had become saturated and overly competitive. As a result, American manufacturers looked to the North. As plans were in the works for the American Bicycle Company to open a manufacturing facility in Canada, five major Canadian bicycle manufacturers decided to take action. Massy-Harris, H.A. Lozier, Welland Vale, Goold and Gendron joined forces to combat the American venture and formed Canada Cycle and Motor Company Limited...CCM
By 1905 the market for bicycles in Canada began to decline with market saturation and seasonality playing key roles. Experimentation with importing and the manufacturing of automobiles also did not work out. It is at this point that the sport of ice hockey was growing rapidly and CCM decided to endeavor into the market place with the launch of the CCM Automobile Skate. Within 30 years CCM dominated the hockey skate market with over 90% of all players wearing CCM skates with the remaining percentage being divided amongst seven other manufacturers. In fact, the NHL scoring champions between 1939 and 1969 all wore the world famous Tackaberry hockey boot with CCM Prolite blade.
Today, CCM remains a leader in skate innovation and technological development. CCM has introduced such features as the Heel Wedge, Instapump Skates, Vakutacks. With continued innovation from CCM and strong research and development, we are poised to continue our dominance well into the future.
The Legend of the Tackaberry Boot.
CCM & Advertising
The use of endorsers may seem like a recent phenomenon, but CCM signed up Hall of Fame legend King Clancy in 1936 as CCM's first official spokesman. Throughout the 20th Century, CCM has been represented by a list of hockey legends including Paul Henderson, Mike Bossy, Marcel Dionne and today by Iron Man Mark Recchi, NHL superstars Joe Thornton and Vincent Lecavalier and Phenom Rookie Alexander Ovechkin.