CCM© Launches Exclusive NHL Platinum Shield Collection
CCM© Hockey Equipment and Apparel features NHL Platinum Shield
Toronto, Ontario, January 16, 2004...Today, The Hockey Company and the National Hockey League announced a long term initiative called the Platinum Shield Collection. The new marketing and product platform is a result of the 10-year exclusive alliance recently formed by THC and the NHL.
The new product line combines the CCM© brand with the NHL platinum shield exclusively on those equipment and apparel products that will be used by NHL players and coaches. Beyond the NHL authentic jersey, the highest quality CCM© skates, sticks, helmets, protective equipment, outerwear, activewear and headwear will now include the NHL Platinum Shield designation, as well as an NHL Platinum Shield hangtag.
"NHL Players, coaches and team training personnel demand the very best in quality and performance from their equipment. The Hockey Company continues to deliver superior products with unparalleled performance, " commented Brian Jennings, group vice president, consumer products marketing, NHL Enterprises. "The exciting CCM NHL Platinum Shield line of hockey equipment and apparel not only showcases The Hockey Company's ability to design and develop the very best hockey equipment, but most importantly enables us as a League to denote product to our fans that assures them that they are getting exactly what our players are wearing and competing with on the ice."
"The NHL's performance standards set the benchmark in hockey throughout the world", said Matt O'Toole, President and CEO of The Hockey Company. "Consumers who purchase a CCM© product bearing the NHL Platinum Shield at retail can be assured that it is to the exact standard and specification that their favorite NHL player wears. The NHL Platinum Shield is exclusive to CCM© and creates a marriage of the two most authentic hockey brands."