CCM Names Toronto Penguins Minor Atom AA Hockey Club Recipient Of “Community Assist” Youth Hockey Donation Program
CCMSupports the Development of Youth Hockey in North America With Award Program
Montreal, Quebec, January 29, 2002 ... Fulfilling its mission of growing youth hockey at the grassroots level, CCMâ today announced that the Toronto Penguins Minor Atom AA Hockey Club, a member of the Greater Toronto Hockey League, has been selected as a recipient of its "Community Assist” youth hockey donation program.
CCM will donate $5,000 worth of equipment (at wholesale values) from its 2002 collection to outfit the members of the Toronto Penguins, offsetting one of several operating costs for the program. In their second year of existence, the Penguins have experienced an increase of more than 30 percent of their start-up costs from a year ago.
"We believe that it is our responsibility to champion the growth of youth hockey, and we are honored to award the CCM Community Assist donation to the Toronto Penguins,” said Yan Martin, global brand manager for CCM. "We felt that the Penguins were in the unique position of attempting to sustain something they started from the ground up.”
The "Community Assist” Youth Hockey Program has enabled CCM to support the development of youth hockey in various cities across North America. To be eligible for the program, organizations must be affiliated with registered minor/youth hockey associations and/or scholastic hockey associations (ages 18 and under).
There are several themes that determine an organization's eligibility for a donation from the Community Assist program. Some of these themes are, but are not limited to: newly formed youth/scholastic hockey programs in need of initial funding for equipment, established youth/scholastic hockey programs that have experienced loss of funding, scholastic hockey programs in districts with minimal funding for sports programs, and established youth/scholastic hockey programs collecting funds for new hockey facilities.
CCM is a flagship brand of The Hockey Company, which through its subsidiaries, is the world leader in the manufacturing and distribution of hockey skates, sticks, helmets and protective equipment. The Hockey Company is also the exclusive provider of authentic game jerseys to all 30 National Hockey League teams. In addition to CCM, the company manufactures and markets products under the KOHO, JOFA, HEATON, TITAN and CANADIEN brand names. The CCM HEATON and KOHO brands of goalie equipment are now predominant in the world market.