CCM Donates Over 75 Jerseys To NHL For 7th Annual Willie O’Ree All-Star Weekend Festivities
Exclusive Supplier of Official Game Jerseys Participates in NHL Diversity Task Force Showcase
Montreal, Quebec, March 12, 2002 ... The CCM brand of The Hockey Company, the world leader in hockey equipment and related apparel, has teamed up with the National Hockey League (NHL) to support the NHL Diversity Task Force's Seventh Annual Willie O'Ree All-Star Weekend, taking place March 23-24, 2002, in Columbus, Ohio.
CCM has donated more than 75 jerseys to the NHL Diversity Task Force for the Willie O'Ree All-Star festivities. Included in the donation are CCM's Center Ice Practice Series jerseys (with Blue Jackets crests) for the practice session and scrimmage, along with CCM's Pro Gamewear Series jerseys (in Blue Jackets home and away colors) that the NHL has customized with the official 2002 Willie O'Ree All-Star Weekend logo for the All-Star Game.
"We are extremely proud to participate in the Willie O'Ree All-Star Weekend," said Len Rhodes, global vice president of marketing, The Hockey Company. "Our company has always championed the grassroots growth of hockey, so we jumped at the opportunity to show our support for this great program."
Named after the first black player in the NHL, the Willie O'Ree All-Star Weekend includes three days of activities designed to showcase the diversity of hockey programs throughout North America, and to reward outstanding players and volunteers. The All-Star Game features 24 boys and girls, ages 10-12, selected to represent 21 of 30 NHL Diversity Task Force programs across the U.S. and Canada. The NHL Diversity Task Force is a not-for-profit arm of the NHL, which introduces children of diverse ethnic backgrounds to the game of hockey. Its mission is to assist and enable local youth hockey programs to provide hockey and other life skills to economically disadvantaged children, creating a fun experience for boys and girls of all ages.