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CCM Takes On Roller Hockey Industry CCM Launching Roller Hockey Promotional Tour Montreal, Quebec, April 26, 2002...CCM is proud to announce that it will partake in a major marketing campaign, starting May 1st, to show its support towards the Roller Hockey Industry. To do this, CCM is launching a major six-month demo tour across the southwest United States. A specialized and trained tech rep will be traveling to all major RH events, including most NARCH events, in a CCM Externo van to promote the new CCM Externo roller hockey line, featuring the new E-Outcast, E-Maverick, E-Cage and E-Rush roller hockey skates. The RH van will also visit certain retail locations in order to do clinics on new CCM RH products and the revolutionary CCM thermo-forming F-I-T-System machine. The Roller Hockey Van will have a demo stock of all CCM RH products and will also have a fit stock available for RH players to test new CCM products, including the new CCM Externo roller hockey skates and new CCM Vector sticks. Other products, such as the popular CCM X-Ray helmets and the CCM Radioactive gloves will also be available to see. Dates and locations of events and stops will be available on the new CCM website, as of May 1st, at www.ccmsports.com as the events get closer. |