CCM©, JOFA© & CCM© Sponsorships Extend Globally
THC Brands Partner Up with 7 European National Teams
Montreal, Quebec, February 12, 2003...The Hockey Company, the largest hockey equipment and apparel company worldwide, is extremely proud to announce its 2003 National team relationships with seven European teams, including two new agreements with the Russian and Czech Republic National hockey teams.
CCM©, JOFA© and KOHO©, who currently have relationships with five European National teams consisting of Finland, Sweden, Germany, Denmark and Norway, just formed two new partnerships with the Czech Republic and Russia. The agreements grant CCM©, JOFA© and KOHO© the exclusive supplier rights for the helmets, pants and jerseys categories on the aforementioned National teams at all levels.
"Our association with the major European National teams and our close partnership with the NHL truly demonstrate the global recognition and leadership of our brands", said Johnny Martinsson, VP and GM, European and International Division for THC. "Our involvement with the best players in the world is also a key factor in the development of innovative products for CCM©, JOFA© and KOHO©".
Through its subsidiaries, The Hockey Company, headquartered in Montreal, Canada, is the world's largest marketer and manufacturer of hockey equipment and apparel, as well as National Hockey League authentic and replica jerseys. The company manufactures and markets products under the CCM©, KOHO© and JOFA© brand names. The CCM© HEATON© and KOHO© brands of goalie equipment are now prominent in the world market, while the JOFA© brand is the protective equipment of choice among 99% of NHL professional ice hockey players.