CCM© Honored With Award At 'The Stanleys'
CCM© Recipient of All-Star Player Trophy at NHL's Prestigious Marketing Awards
Montreal, Quebec, March 7, 2003...CCM©, the exclusive supplier of ‘home' jerseys to the NHL, was proud to have been recognized with one of the NHL's most esteemed marketing awards.
The most prestigious trophy in all of sports lends its name to an NHL award presented for excellence in sports marketing. CCM©, proud recipient of the ‘All-Star Player' award, won the trophy based on its best use of NHL Players and best NHL Partner Activation using NHL Athletes.
CCM©, who won the award with its Externo™ Joe Thornton campaign, was judged based on the following criteria:
· Business impact
· Creative execution
· Media support, including TV, radio, print and internet
· It's ability to ‘Cut through the clutter'
The voting committee, which included, Hillary Cassidy (Brandweek), Terry Lefton (Sports Business Journal), Susan Heinrich (National Post), Allan Kreda (Bloomberg) and Mary Maddever (Strategy & Kid Screen Magazine) was comprised of a wide range of prominent marketing executives in the industry.
"It is truly an honor to receive such recognition directly from the NHL", said Len Rhodes, VP Global Marketing. "NHL Pro exposure and NHL pro validation are key components to our CCM © brand strategy".